Cookie Policy
Value Pricing Academy Limited
Last updated: June 2025
This Cookie Policy explains how Value Pricing Academy Limited ("VPAL", "we", "us", or "our") uses cookies and similar technologies on our website www.valuepricingacademy.com ("Website"). It explains what these technologies are, what they do, and your rights to control their use.
By using our Website, you agree to the use of cookies as described in this policy — subject to your preferences set via our cookie banner or settings panel.
1. What Are Cookies?
Cookies are small data files placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide reporting information.
Some cookies are strictly necessary for the operation of our Website. Others help us improve your experience, analyze site usage, or deliver targeted advertisements.
2. Types of Cookies We Use
| Cookie Type | Purpose | Legal Basis |
|---|---|---|
| Necessary cookies | Essential for the operation of our Website (e.g. login sessions, load balancing, security) | Legitimate interests |
| Analytics cookies | Help us understand how visitors interact with the Website (e.g. Google Analytics, RudderStack) | Consent |
| Marketing cookies | Used to deliver relevant ads to you on third-party platforms like Facebook | Consent |
| Functionality cookies | Enable playback of video content and other enhancements (e.g. Wistia) | Consent |
3. Specific Cookies We Set
Here is a list of cookies used on our Website:
Necessary Cookies (Set Without Consent)
| Cookie Name | Provider | Duration | Purpose |
|---|---|---|---|
| AWSALBTG, AWSALBTGCORS | AWS | 7 days | Load balancing across servers |
| _csrf_token | Internal | 1 year | Security token to prevent CSRF attacks |
| kjb_session | Kajabi* | 1 day | Keeps admin users logged in |
| __cf_bm | Cloudflare | 1 hour | Bot management and threat prevention |
| _cfuvid | Calendly | Session | Maintains user sessions when booking meetings |
| CookieScriptConsent | CookieScript | 1 month | Remembers your cookie preferences |
*Exact details of Kajabi cookies
| Cookie | Name | Purpose |
|---|---|---|
| _kjb_session | Kajabi session cookie | Tracks your active admin session so you don't need to re-login |
| kjba | Kajabi affiliate token | Tracks which affiliate has referred an offer purchase |
| _abv | Admin bar hidden | Tracks whether the user wishes their admin previewing bar to be hidden |
Analytics Cookies (Require Consent)
| Cookie Name | Provider | Duration | Purpose |
|---|---|---|---|
| _ga | Google Analytics | 1 year 1 month | Tracks visitor behavior anonymously |
| _gid | Google Analytics | 1 day | Tracks session info |
| _gat | Google Analytics | 1 minute | Limits request rate |
| rl_anonymous_id | RudderStack | 1 year | Tracks anonymous user behavior |
| rudder_* | RudderStack | Various | Stores events and batch data for analytics |
Marketing Cookies (Require Consent)
| Cookie Name | Provider | Duration | Purpose |
|---|---|---|---|
| _fbp | Facebook (Meta) Pixel ID 1872600472971600 | 3 months | Set by the Meta Pixel to measure page views and the Lead conversion event (visitors who reach the /join page), enabling ad measurement and conversion tracking for Facebook Ads campaigns |
Functional/Video Cookies (Require Consent)
| Cookie Name | Provider | Duration | Purpose |
|---|---|---|---|
| wistia-* | Wistia | Various | Tracks video engagement on embedded video content |
| vimeo | Vimeo | Various | Tracks video engagement on embedded video content |
4. How You Can Control Cookies
You can manage your cookie preferences using the banner displayed on our Website. This allows you to:
- Accept all cookies
- Reject all non-essential cookies
- Customize your preferences by category (e.g. analytics, marketing)
- You can also control cookies through your browser settings. Here are links to manage cookie settings in common browsers:
Please note: Disabling cookies may affect the functionality and experience of using our sites.
5. Third-Party Cookies
Some cookies are placed by third-party services such as Meta (Facebook), Google, Wistia, or RudderStack. These cookies may collect data outside our control. We recommend reviewing their privacy policies for more information:
6. Changes to This Policy
We may update this Cookie Policy from time to time. The latest version will always be published on this page and include the effective date.
Last updated: June 2025
7. Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact:
Email: support@valuepricingacademy.com
Address: Value Pricing Academy Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, UK