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Start Leading at the Cutting Edge.

"You provide so much more than just pricing in the VPA — even if pricing is in the name. I attended a bootcamp recently and listening to the other speakers talk about value, marketing and systems, I realised how ahead of the game I am in many ways, just from being a member since I started my business. So I just wanted to say thank you!"

"A lot of people talk about value pricing, but Mark provides a step-by-step, logical approach for implementing it. We are seeing clients who would have annually spent $2,000 with us, gladly opting for the Partner option and agreeing to pay $5,000 or more. The lesson we've learned is that our clients not only value our services — they actually crave them, and are willing to pay practically any amount for us to be their closest advisor."

"I just wanted to say how grateful I am to have joined the Value Pricing Academy a year ago. In that year I have learned so much valuable knowledge and applied the techniques and seen the results. If anyone is undecided about joining — just do it! You have nothing to lose and so much to gain. Excellent value for money and so much help and support from the community!"

"Mark's mentoring is brilliant and must be viewed as a world-class resource for all accountants in practice. Being part of this has not only taught us how to correctly offer and price services to clients, but has also provided us with knowledge of other services we can provide. Mark continually provides brand new resources on a monthly basis, which has totally changed how I run my practice."

"A win for me since joining — I raised the price on one of my fixed price clients. I normally creep up slowly, but this year I was more confident of the value of our firm's services and I increased the monthly price from $675 to $1,000. Before joining the VPA I had been planning to ask for $800!"

"Mark is genuinely interested in improving the lot of sole practitioners and has made me discard many old unprofitable activities to focus entirely on adding value to clients. As a result, I am earning far more money. His thought-provoking sessions have encouraged me to return to my CIMA management accountant origins — and I'm loving it."

"It's taken a lot of work to put Value Pricing into place — it's a huge mindset shift. But it's landing higher quality and higher dollar clients for my firm. And the shocker? I'm not changing much in the way of service. I'm simply valued more for doing the same high quality work I've always done."

"Every bookkeeper and accountant needs to listen to Mark speak about pricing. His passion for modernising the outdated pricing practices that have been in place for nearly a century raises the bar for accounting professionals everywhere."

"The Effective Pricing software literally sells for me without me having to sell myself. Time and time again, prospects are blown away by the clarity, transparency, and professionalism of the process. And when I'm able to present a polished proposal right at the end of our first meeting — it seals the deal. A huge thank you to Mark and the entire team for giving me renewed confidence in the way I run my business."

"I finalised my biggest sale ever today! Thanks to Value Pricing and the Effective Pricing app, I was able to charge $20k for a 13-month clean-up. Before using the software I probably would have charged $6k maximum — I almost quadrupled my previous rates. Turns out this client is a Premium buyer. I just had to share with a group that will understand the joy."

"Having been a member for just over a month, I am beyond words in what I have gained. Mark provides so much helpful information — and even if I cancelled my membership (no way!), I've already benefitted way more than I could have imagined."

"I have worked with Mark for over three years and in that time he has shown me fresh ways of managing my practice, so that I work less hard but more profitably. He has shown me how to value the skills and qualifications I have, and how to communicate that value to clients and potential clients. My practice is definitely in a much better place than it was three years ago."

"You provide so much more than just pricing in the VPA — even if pricing is in the name. I attended a bootcamp recently and listening to the other speakers talk about value, marketing and systems, I realised how ahead of the game I am in many ways, just from being a member since I started my business. So I just wanted to say thank you!"

"A lot of people talk about value pricing, but Mark provides a step-by-step, logical approach for implementing it. We are seeing clients who would have annually spent $2,000 with us, gladly opting for the Partner option and agreeing to pay $5,000 or more. The lesson we've learned is that our clients not only value our services — they actually crave them, and are willing to pay practically any amount for us to be their closest advisor."

"I just wanted to say how grateful I am to have joined the Value Pricing Academy a year ago. In that year I have learned so much valuable knowledge and applied the techniques and seen the results. If anyone is undecided about joining — just do it! You have nothing to lose and so much to gain. Excellent value for money and so much help and support from the community!"

"Mark's mentoring is brilliant and must be viewed as a world-class resource for all accountants in practice. Being part of this has not only taught us how to correctly offer and price services to clients, but has also provided us with knowledge of other services we can provide. Mark continually provides brand new resources on a monthly basis, which has totally changed how I run my practice."

"A win for me since joining — I raised the price on one of my fixed price clients. I normally creep up slowly, but this year I was more confident of the value of our firm's services and I increased the monthly price from $675 to $1,000. Before joining the VPA I had been planning to ask for $800!"

"Mark is genuinely interested in improving the lot of sole practitioners and has made me discard many old unprofitable activities to focus entirely on adding value to clients. As a result, I am earning far more money. His thought-provoking sessions have encouraged me to return to my CIMA management accountant origins — and I'm loving it."

"It's taken a lot of work to put Value Pricing into place — it's a huge mindset shift. But it's landing higher quality and higher dollar clients for my firm. And the shocker? I'm not changing much in the way of service. I'm simply valued more for doing the same high quality work I've always done."

"Every bookkeeper and accountant needs to listen to Mark speak about pricing. His passion for modernising the outdated pricing practices that have been in place for nearly a century raises the bar for accounting professionals everywhere."

"The Effective Pricing software literally sells for me without me having to sell myself. Time and time again, prospects are blown away by the clarity, transparency, and professionalism of the process. And when I'm able to present a polished proposal right at the end of our first meeting — it seals the deal. A huge thank you to Mark and the entire team for giving me renewed confidence in the way I run my business."

"I finalised my biggest sale ever today! Thanks to Value Pricing and the Effective Pricing app, I was able to charge $20k for a 13-month clean-up. Before using the software I probably would have charged $6k maximum — I almost quadrupled my previous rates. Turns out this client is a Premium buyer. I just had to share with a group that will understand the joy."

"Having been a member for just over a month, I am beyond words in what I have gained. Mark provides so much helpful information — and even if I cancelled my membership (no way!), I've already benefitted way more than I could have imagined."

"I have worked with Mark for over three years and in that time he has shown me fresh ways of managing my practice, so that I work less hard but more profitably. He has shown me how to value the skills and qualifications I have, and how to communicate that value to clients and potential clients. My practice is definitely in a much better place than it was three years ago."

"You provide so much more than just pricing in the VPA — even if pricing is in the name. I attended a bootcamp recently and listening to the other speakers talk about value, marketing and systems, I realised how ahead of the game I am in many ways, just from being a member since I started my business. So I just wanted to say thank you!"

"A lot of people talk about value pricing, but Mark provides a step-by-step, logical approach for implementing it. We are seeing clients who would have annually spent $2,000 with us, gladly opting for the Partner option and agreeing to pay $5,000 or more. The lesson we've learned is that our clients not only value our services — they actually crave them, and are willing to pay practically any amount for us to be their closest advisor."

"I just wanted to say how grateful I am to have joined the Value Pricing Academy a year ago. In that year I have learned so much valuable knowledge and applied the techniques and seen the results. If anyone is undecided about joining — just do it! You have nothing to lose and so much to gain. Excellent value for money and so much help and support from the community!"

"Mark's mentoring is brilliant and must be viewed as a world-class resource for all accountants in practice. Being part of this has not only taught us how to correctly offer and price services to clients, but has also provided us with knowledge of other services we can provide. Mark continually provides brand new resources on a monthly basis, which has totally changed how I run my practice."

"A win for me since joining — I raised the price on one of my fixed price clients. I normally creep up slowly, but this year I was more confident of the value of our firm's services and I increased the monthly price from $675 to $1,000. Before joining the VPA I had been planning to ask for $800!"

"Mark is genuinely interested in improving the lot of sole practitioners and has made me discard many old unprofitable activities to focus entirely on adding value to clients. As a result, I am earning far more money. His thought-provoking sessions have encouraged me to return to my CIMA management accountant origins — and I'm loving it."

"It's taken a lot of work to put Value Pricing into place — it's a huge mindset shift. But it's landing higher quality and higher dollar clients for my firm. And the shocker? I'm not changing much in the way of service. I'm simply valued more for doing the same high quality work I've always done."

"Every bookkeeper and accountant needs to listen to Mark speak about pricing. His passion for modernising the outdated pricing practices that have been in place for nearly a century raises the bar for accounting professionals everywhere."

"The Effective Pricing software literally sells for me without me having to sell myself. Time and time again, prospects are blown away by the clarity, transparency, and professionalism of the process. And when I'm able to present a polished proposal right at the end of our first meeting — it seals the deal. A huge thank you to Mark and the entire team for giving me renewed confidence in the way I run my business."

"I finalised my biggest sale ever today! Thanks to Value Pricing and the Effective Pricing app, I was able to charge $20k for a 13-month clean-up. Before using the software I probably would have charged $6k maximum — I almost quadrupled my previous rates. Turns out this client is a Premium buyer. I just had to share with a group that will understand the joy."

"Having been a member for just over a month, I am beyond words in what I have gained. Mark provides so much helpful information — and even if I cancelled my membership (no way!), I've already benefitted way more than I could have imagined."

"I have worked with Mark for over three years and in that time he has shown me fresh ways of managing my practice, so that I work less hard but more profitably. He has shown me how to value the skills and qualifications I have, and how to communicate that value to clients and potential clients. My practice is definitely in a much better place than it was three years ago."